The cookies used on our digital channels serve different purposes depending on their nature. Therefore, we detail the categories used, their legal basis, and their retention periods:
- Strictly Necessary (Technical) Cookies
These files are essential to ensure the security, navigability, and proper functioning of the website. They enable basic features such as setting privacy preferences, logging in, or filling out forms.
Pursuant to Article 5(2)(b) of Law No. 41/2004 of August 8, these cookies may be installed without prior consent, as they are technically indispensable for the provision of the service requested by the user. Blocking them via the browser may compromise the use of various website features.
These allow the website to store information that changes its behavior or appearance, such as your preferred language, username, or the region where you are located. The goal is to provide a more personalized and efficient browsing experience by tailoring the website’s content to the user’s preferences, interests, and previous visits. These are cookies that are only installed after the user’s consent (Article 5(1) of Law 41/2004 of August 8).
These cookies may expire at the end of the session or remain active for longer periods to remember the user’s choices for future visits.
- Analytical (Statistical) Cookies
Used to monitor and analyze website performance. These files allow us to count visitors, identify the source of traffic, and understand which pages are most frequently visited. This data is processed in aggregate form and, whenever possible, anonymized, with the aim of continuous improvement and dynamic adaptation of content (subparagraph a) of paragraph 2 of Article 5 of Law No. 41/2004 of August 8).
- Advertising (Marketing) Cookies
These cookies track the user’s browsing habits and interactions with the website to create interest profiles. They are used to deliver targeted marketing communications and measure the effectiveness of ADA Fios, S.A.’s advertising campaigns. They do not store personal information directly, as they are based on the unique identification of the browser and internet device (subparagraph a) of paragraph 2 of Article 5 of Law No. 41/2004 of August 8).
At ADA Fios, S.A., some of the advertising cookies used are:
| Cookie Name |
Provider |
Purpose |
Expiration Period |
| _gcl_au |
Google Ads |
Measures the effectiveness of advertising campaigns and conversions |
3 months |
| IDE |
Google |
Tracks interactions with ads to optimize advertising |
13 months |
| NID |
Google |
Tailors ads based on user preferences |
6 months |
| _fbp |
Meta |
Identifies the browser to display targeted advertising |
3 months |
| fr |
Meta |
Enables the delivery, measurement, and optimization of ads |
3 months |
Transparency International Data
The use of certain third-party cookies, specifically from Google and Facebook, may involve the transfer of personal data (such as the user’s IP address or advertising identifiers) to countries outside the European Economic Area (EEA), including the United States of America.
ADA Fios, S.A. ensures that these transfers are made only to entities that guarantee an adequate level of data protection equivalent to that required by the GDPR, either through adherence to the EU-U.S. Data Privacy Framework or through the use of Standard Contractual Clauses approved by the European Commission. By consenting to the use of analytical or advertising cookies, the user acknowledges and accepts the possibility of these international transfers.